Wellness is no longer a side quest – it’s the main story.  As explored in our luxury issue, the concept of luxury is shifting from exclusivity to emotional, physical and sensory well-being. This shift is increasingly visible across sectors, including beauty. A recent example, the sensory-filled activation by YSL Beauty and PEAQ, a social wellness club in the Middle East.

Reference: https://campaignme.com/ysl-beauty-and-peaq-blur-the-lines-between-wellness-and-beauty/